The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been part of traditional marketing and business. In recent times, however, it seems that funnels are being discussed everywhere online.
Truth is, people want to learn more about this strategy for marketing and how they can apply it in their online marketing campaigns. Read further to find out more about the ways to utilize the sales funnel for Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel is not an actual funnel. This marketing concept uses the term "funnel" to refer to the sales process from beginning to end. Because it uses a wide opening for customers who are "Unqualified prospects" at the top, and an even smaller opening to convert sales in the middle,, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. They are those who may require your products and services, but have not been contacted by you before. At the end of the funnel, several sales and offers after, you've received people who've obtained your product or service and made purchases as well.
The effectiveness of a lead generation funnel is due to its capability to monitor the activities of your customers at various stages of the sales process. With the sales funnel through finding out the number of qualified prospects at each point of the process, it's possible to anticipate the number of potential customers that will, after a while, become actual customers.
It is possible to make use of a sales funnel to determine where and how your sales procedure is working or failing, and whether you're not attracting enough potential customers. This will help you to determine where to focus your efforts and help you achieve your marketing goals. It's used as a method to gauge and manage the customers sales process.
The Sales Funnel Top - Front - End
The uppermost part of your sales funnel will be the most active area of your process and requires the most consistent testing. You'll discover virtually limitless front-end strategies that are limited only by your imagination and resources.
The primary objective is to attract new customers and then convert them into buyers.
If a potential customer opts in or subscribes to something you offer, they are "qualified". This is the stage of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads because they have taken actions that show that they are sufficiently interested to buy your product.
For your front-end to be efficient, you need to bring targeted traffic to your site, blog, or squeeze page. The most effective methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting, content marketing and more.
There are many ways to "qualify" an "unqualified potential customer. One of the most effective is the use of a squeeze page that allows you to provide something valuable that is pertinent to your service or product which people can receive at no cost or at a drastically reduced price in exchange for their email address and name. There are a variety of products to choose from such as newsletters, videos, emails, courses ebooks, as well as related reports.
It is clear that the front end is where people are drawn to your sales funnel. What about the back-end of your sales funnel?
The Bottom of the Funnel or The Back-End
The back or bottom of your sales funnel is the place where most sales and profits are made. This is typically the place where you sell your most expensive products. Basically these would be appropriate to the same market however they are delivered in a different format, such as audio, video, live interaction or private consult.
The major difference between the front and back-ends is in the type of client and the price of the product/service being provided.
Even though it is true that a very small percentage of people will enter your front -end, only 1-2% will actually be able to make it into your back-end. This is fine, given the fact that this select small percentage will invest more money.
While front-end services and products may be less expensive than $100, back-end services and products typically cost at the range of hundreds to thousands. This make the bottom or back end of the sales funnel the primary source of income for your Internet business, it's also the most predictable and solid area in this sales process.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources allow.
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